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News & Articles

Three use cases that highlight the benefits of VoIP

Once a business realizes VoIP's potential, many questions may be raised. Questions not just about the technology but also its business value. New technology usually implies risk. But in the case of benefits of VoIP, that concern should be nominal. While many...

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Customer experiences are business critical

The consultancy Walker predicts that the customer experience is set to overtake price and product as the key brand differentiator by 2020. The superior customer experience drives brand advocacy which is vital in the ever-competitive landscape we live in. The cost of...

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Is Your Organization Achieving Ideal Sales Velocity?

You’re probably thinking: What is Sales Velocity in the first place? Here’s a simple answer: the revenue you can expect to bring in each day for your business Sales and marketing professionals have always sought to bring order to the complex world of marketing and...

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The Best Customers are Recurring Customers

The more things change, the more they stay the same. Business is still business. In the midst of incredible changes in technology, communications and how we live every day, business is still business. You have a person with a problem: your customer. And you have a...

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How to Improve Marketing’s Contribution to Sales Pipeline

There is something about learning from those on the front line which can pay dividends back to your organization overall. In the context of a business, those on the front line refer to the sales team and representatives. They interact and engage with your potential...

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How to Influence Sales Cycle Length

The length of sales cycle   The length of your sales cycle is the factor with the most leverage in the Sales Velocity equation. It also happens to be the factor over which you have the most influence. The number of opportunities in your pipeline is predominantly...

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Staying Relevant is the Key to Business Survival

The minute your business loses its relevance is the minute it dies. Toys R Us was forced to close all 735 of its US stores and many more around the globe last year. They have failed to keep up with changes in their industry and in the expectations of consumers. The...

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Making a Choice with CRM Features

Up to this year, 2019, plenty of businesses are not entirely sure what Customer Relationship Management (CRM) solutions and CRM features can do for them specifically. It is so easy to make a CRM choice based on what others are doing. Having the thought that it is an...

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Why Your Sales Team Isn’t Using Your CRM?

Using a modern Customer Relationship Management (CRM) tool is a must for any business that wants to take customer satisfaction and revenue to the next level. A CRM can skyrocket sales and build solid long-term customer relationships. Understanding and overcoming...

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Having Better Conversion Rate Optimization

What is it? Conversion rate optimization (CRO) is a system of increasing the percentage of website visitors who take a desired action. Typically, it is focusing on the goal conversions on form fills, aka leads. There is a killer integration between SugarCRM and Google...

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4 Ways CRM Will Improve Your Customer Experience

Consumer experiences such as engaging with recommendation engines from companies like Amazon or Netflix improve customer expectations to have an easy, smooth, and intelligent interactions with their products and services. In increasingly competitive marketplaces,...

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Managing Customer Relationships in a D2C World

The New Customer Experience The entire market of manufacturing industry has undergone a massive transformation in a very short span of time. Artificial intelligence, the internet of things, servitization, the rapid growth of e-commerce and other advancements have put...

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How To Become Truly Customer-Centric, Use CRM

Creating a culture of customer centricity to your business is more important than ever. Being truly customer-centric is not just about offering excellent customer service; it’s a business concept based on putting your customer at the core of your business. There are...

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What Makes Some Businesses So Unstoppable?

Regardless if you are in B2B or B2C, the pressure has never been greater to continuously deliver an exceptional customer experience throughout the customer journey, creating an unstoppable business. While there are mountains of available data on the value of CX, here...

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What Makes Sales & Marketing Alignment So Powerful

Sales and marketing are two very different areas of business. However, both are important for the success of your company. While marketers are working on coming out with high-quality leads, sales reps are working hard to get revenue. But when the two work well...

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Five Revenue Building Habits for Your Sales Team

A sales team is usually consisting of different types of personalities, backgrounds, and experiences. However, one thing most people on a team has in common – they are naturally driven and always looking for new ways to be the top performers. In order to help them...

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Better Targeting your Customers with CRM Value Chain Model

This article you will learn the following about CRM Value Chain Model in the following sections: What is CRM How CRM works CRM strategies and models What is CRM Value Chain Model, 5 Primary stages for implementation of CRM Value Chain Supporting conditions Criticism...

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