The consultancy Walker predicts that the customer experience is set to overtake price and product as the key brand differentiator by 2020. The superior customer experience drives brand advocacy which is vital in the ever-competitive landscape we live in. The cost of...
You’re probably thinking: What is Sales Velocity in the first place? Here’s a simple answer: the revenue you can expect to bring in each day for your business Sales and marketing professionals have always sought to bring order to the complex world of marketing and...
The more things change, the more they stay the same. Business is still business. In the midst of incredible changes in technology, communications and how we live every day, business is still business. You have a person with a problem: your customer. And you have a...
There is something about learning from those on the front line which can pay dividends back to your organization overall. In the context of a business, those on the front line refer to the sales team and representatives. They interact and engage with your potential...
The length of sales cycle The length of your sales cycle is the factor with the most leverage in the Sales Velocity equation. It also happens to be the factor over which you have the most influence. The number of opportunities in your pipeline is predominantly...
The minute your business loses its relevance is the minute it dies. Toys R Us was forced to close all 735 of its US stores and many more around the globe last year. They have failed to keep up with changes in their industry and in the expectations of consumers. The...
