What is WebRTC?
WebRTC is a technology supported by the World Wide Web Consortium (W3C). It allows open standard browsers to communicate with each other and exchange audio, video and files using a simple Javascript based API. WebRTC effectively gives users the ability to make audio or video calls with each other. It does not require a plugin or any additional software to be installed.
The WebRTC standard is gaining significant momentum and Google Chrome, Mozilla Firefox and Opera fully support it. Microsoft, not surprisingly, is trying to push its own “standard”. Apple is still on the fence but likely to join the WebRTC wave soon. Even without WebRTC support in Apple’s browser it’s possible to use the technology on Apple devices.
WebRTC is an API, not an application. It’s application vendors such as 3CX that must leverage the technology for it to be useful for users. For example, there are a lot of basic services that demonstrate how to connect two browsers and make a call. Whatsapp is rumored to be using WebRTC to deliver audio calling between its users.
Clearly, WebRTC will do for communications what HTML did for information. Start a revolution that will make communications richer (video) and accessible to all (free).
How will 3CX use WebRTC to revolutionize communication?
Naturally, 3CX has been following the WebRTC technology right from the start and has been investing heavily in WebRTC development. For example, WebRTC could allow 3CX to deliver and accept calls to anyone connected to the internet, it does not requiring any software to be installed. Customers can call you free of charge easily and connected to the right person immediately. The customer service and productivity gains achievable are immense.
But that’s not all. Web & Video conferencing could get the push it has been hoping for. Breaking free from proprietary standards, expensive vendor tied hardware and fat client software requirements, it can finally do what it was always meant to do: Start a communications revolution. And that is exactly in line with 3CX vision. Expect more from us on WebRTC in the near future!!
Check out the beta release of 3CX WebMeeting with WebRTC